Nearly 80-percent of United States residents have access to the internet, making the web a valuable tool for reaching potential clients. Practices with easily navigable web pages see substantially increased business, as customers will often seek out doctors through mobile phones or laptops the second the need arises. Clients have gone from distrusting medical professionals with heavy web presences to viewing those without as potentially dubious in nature. Here is a list of reason why a professionally designed website is no longer an add-on, but a business need.
Websites are a Necessity
According to a 2010 study by Technorati, the average blogger earns close to a living wage. Unlike these hobbyists, a professionally managed website realizes the internet’s businesses potential and draws clients from competing businesses. Today, everyone, from your child’s first grade class to your local dentist to your favorite restaurant, has a website where interested parties can easily and quickly find vital information about them. Many medical centers have websites that are hundreds of pages large, detailing their practice areas, their doctors, and even providing advice for potential clients. If your Doctors’ office doesn’t have at least a very basic website introducing potential clients to your medical services, you are telling the world that you aren’t interested in providing service on a very basic level. In addition, you’re proving that your medical firm is behind the times and outdated.
The Internet Provides Accessible Information
AWO Inc learned that less than 20% of Americans believe that finding information on doctors is easy when searching for a professional to best serve their needs. The majority of potential clients are unsure of where to find medical information. An informative website will reach out to potential customers and illustrate that your doctors’ office has the concern and experience needed to handle their ailments.
Internet Advertising is Growing
The Interactive Advertising Bureau reported that internet spending revenues totaled six billion dollars the last fiscal quarter, a 17-percent increase from the same period in 2009. Online medical advertising boosts clientele and provides smaller practices an edge against bigger medical facilities.
Internet Advertising is Cost-Effective
Tight marketing budgets limit start-up medical offices, which reduce their marketing potential in television and print mediums. Practices only pay for a professionally-designed medical website once and additional maintenance fees constitute a pittance when weighed against the additional revenues. Doctors’ offices which build an online reputation give their patients access to more information and means of contact than newspaper advertisements or television and radio spots.
SEO: Number One Priority
Google, Yahoo and Bing funnel virtually all the traffic to websites. People in need of medical care pick a website off the first search engine page nine times out of ten. Improving and maintaining your web search ranking optimizes the web potential of a doctors’ office. Search engine optimization achieves this goal effectively.
Websites Host Contact Options
Medical offices which post their email, phone number and physical address reach the maximum number of potential patients. Regardless of the patients’ comfort level when using the internet, each method is presented to them in an accessible and recognizable fashion. A contact form allows the medical facility to familiarize themselves with the patients’ specific needs before their first conversation, be it electronic or otherwise.
Social Networking Websites are Increasingly More Relevant
The Pew Internet & American Life Project reported that 35% of adults now have a profile established on at least one of the social networking sites back in 2008. Twitter and Facebook have increased their presence in the country’s cultural landscape since then. That percentage jumped from 8-percent in 2005, and experts postulate that the number will increase in the coming years. Amednews.com found that nearly all U.S. doctors are on social media, but many have been reluctant to engage with patients. Designing a profile and utilizing it to interact with patients allows medical professionals to exploit formerly untapped networks.
Connecting to the Blogosphere
Medical blogs inform audiences which follow the latest medical trends and breakthroughs. This online information source adds a personal touch to a medical firm’s internet presence, and ensures that all avenues of information are utilized in publicizing a doctor’s work.